From the moment you share your brief to the moment your client receives a report — here is exactly what happens, in what order, and why each step exists.
Every placement — whether a guest post, niche edit, or content piece — follows this same structure. Transparency at every stage is non-negotiable.
Every placement starts with a brief. You tell us: the target URL you want to build authority for, your client's niche, the DR range you are targeting, your preferred anchor text approach, and any publisher restrictions (competitors to avoid, industries to stay within).
This takes under 10 minutes. We accept briefs via email or through our contact form. No account setup, no onboarding calls required for your first order.
Within 48 hours of receiving your brief, we build a placement strategy specific to your campaign. This includes a publisher shortlist curated to your niche and DR requirement, anchor text recommendations, content angle suggestions, and a timeline estimate.
We do not run one-size-fits-all campaigns. A SaaS company targeting enterprise decision-makers gets different publisher recommendations than a local legal firm targeting regional search.
Before a single word is written, we map the keyword landscape for your placement. For guest posts, this means identifying the topic angle most likely to attract editorial acceptance and pass genuine relevance to your target URL. For niche edits, we verify the existing article's keyword rankings to confirm contextual alignment.
We flag any keyword cannibalisation risks or anchor over-optimisation concerns before proceeding.
For guest posts: a subject-matter specialist writes an original, 800–1,500-word article structured for E-E-A-T and editorial acceptance. The content is researched, not templated — written to the standard of the publisher, not just the minimum bar.
For niche edits: we draft the insertion copy — the sentence or paragraph that will be added to the existing article — making sure it reads naturally in context.
We match the content or insertion to the most suitable publishers in our network based on niche fit, DR, editorial standards, and current availability. You receive a shortlist with full publisher metrics — not just a name and a number.
You can approve the recommended publisher, request a swap, or narrow the shortlist. Nothing is submitted until you confirm.
Before submission to any publisher, you receive the full package for sign-off: the content draft, the target publisher, the anchor text, and the target URL. This is your checkpoint. Request any changes — to tone, angle, anchor, or publisher — and we handle them before moving forward.
This step exists because surprises belong nowhere in a client campaign. You should never see a live URL for a placement you did not already know about.
Once the publisher confirms the article is live, we verify the placement — checking the live URL, confirming the anchor text is correct, and ensuring the link is followed. You receive the live URL within 24 hours of publication.
A full white-label placement report — under your agency branding — is delivered alongside the live URL. It includes the publisher domain, DR at publication, anchor text used, and a summary suitable for forwarding directly to your client.
Most content placement problems are process problems. Surprises, miscommunication, and poor-fit publishers all trace back to a missing checkpoint.
You see the publisher, the content, and the anchor before anything is submitted. No post-hoc discoveries of placements your client wouldn't approve.
Each step has a defined window. You know when to expect the publisher shortlist, the draft, and the live URL — so you can plan your client reporting accordingly.
If a confirmed placement is removed within 12 months, we replace it at no additional cost. Our structured process means low removal rates — but the guarantee backs it up.
Your agency identity is protected throughout. The process is designed so your clients only ever see your name on the work — not ours.
